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Planning Guides

Choosing the Right Outdoor Wayfinding Format

Place maps and visitor guidance around the decisions people need to make at a particular location.

AI-generated concept scene: Park wayfinding

Outdoor wayfinding works best when the information is considered alongside the place. A large entrance map, a route confirmation and a current visitor notice serve different purposes. Begin by identifying where each is needed.

Map the visitor journey

Describe the main arrival points, destinations and path junctions. List the decisions a first-time visitor needs to make. Note where people need orientation, where they choose a route and where they need confirmation that they are still on the intended path.

Use these observations to discuss locations for information points. Avoid choosing a display position solely because equipment can be installed there.

Separate the content layers

An orientation map gives an overview. Directional information supports a next step. Visitor notices describe current services, events or closures. Give each layer a clear place in the content hierarchy.

Record which content remains stable and which items need regular review. Ask the site operator who approves map changes and who owns time-sensitive notices.

Review format and placement together

Discuss viewing distance, approach direction, glare, surrounding activity and the physical space available for a display. Review mounting, access and power requirements with the project team.

If a solar configuration is being considered, include site sunlight and the intended operating schedule in the technical discussion. Do not assume that a format chosen for one entrance is suitable for every path junction.

Plan the update process

A display is part of an ongoing information service. Name the publisher, review owner and support contact. Agree how urgent notices are added and removed, and how the team checks that an orientation map remains current.

  • Visitor tasks and key decision points.
  • Content hierarchy and map ownership.
  • Proposed locations and site constraints.
  • Equipment and power questions for technical review.
  • Publishing, maintenance and support roles.

Use the resulting brief to compare display formats and request verified product documentation for the chosen application.

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